What the advertising industry can learn from Chris Fagan
What can the advertising industry learn from the Brisbane Lion’s Chris Fagan? Goughy explains…
Two months on: do we need Instagram likes?
After Australia became the next country to trial the removal of Instagram likes, we look back and see if any difference was made.
Are we too woke?
Awareness is one thing—getting the information out there about an important cause. But are we using social media to present an image that we’re actually helping a cause when we’re not?
Does social media activism work?
Social activism has grown out of the era of 24/7 connectivity, where an issue or cause for social justice never sleeps.
Is IGTV for business worth using?
At this stage, IGTV is used more for brand awareness, not traffic. There are plenty of big-name brands that have not begun using IGTV, so why not get ahead of the curve?
Why has Instagram taken away likes?
From a business and digital marketing perspective, the change is proposed to have an impact on viewing organic engagement and growth.
