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The mobilisation and shutdown of media for #BlackLivesMatter
Hot Off The Press Sophie Evans 6/10/20 Hot Off The Press Sophie Evans 6/10/20

The mobilisation and shutdown of media for #BlackLivesMatter

For most brands during this time, it was an understandable change in programming. However, there has been pressure put on brands to cease posts or speak out.

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How has production been affected during COVID-19?
Hot Off The Press Sophie Evans 6/5/20 Hot Off The Press Sophie Evans 6/5/20

How has production been affected during COVID-19?

How has the team adapted to the COVID-19 regulations when shooting? We ask Matt & Chavvah what it’s been like.

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What is OnlyFans?
Hot Off The Press Sophie Evans 6/3/20 Hot Off The Press Sophie Evans 6/3/20

What is OnlyFans?

The premise of OnlyFans is simply a social media platform which allows influencers to charge a subscription fee for their content. No harm done, right?

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What's new on Facebook and Instagram?
Hot Off The Press Sophie Evans 4/30/20 Hot Off The Press Sophie Evans 4/30/20

What's new on Facebook and Instagram?

The COVID-19 period has proved a busy few months for Facebook, who has launched updated versions of almost all of its individual platforms. Here’s what’s new in the worlds of Facebook and Instagram— get involved!

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The rise of the at-home masterchef during COVID-19
Hot Off The Press Sophie Evans 4/29/20 Hot Off The Press Sophie Evans 4/29/20

The rise of the at-home masterchef during COVID-19

We’ve seen all the memes about everyone baking banana bread and carrot cakes far more than usual during COVID-19, so why are we?

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What is trending in search right now?
Hot Off The Press Sophie Evans 4/14/20 Hot Off The Press Sophie Evans 4/14/20

What is trending in search right now?

As online consumer behaviour becomes the norm for everyone right now, what are we seeing trending in search and SEO?

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Supportive marketing during COVID-19
Hot Off The Press Sophie Evans 3/16/20 Hot Off The Press Sophie Evans 3/16/20

Supportive marketing during COVID-19

The quick problem solving and rules that can be enforced as etiquette is super important at a time like this. It may not need to be overtly positive, but it should be direct and helpful.

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Sharing culture and priceless PR
Hot Off The Press Sophie Evans 2/24/20 Hot Off The Press Sophie Evans 2/24/20

Sharing culture and priceless PR

Sharing culture has allowed businesses like restaurants to wind their publicity tactics right back to word of mouth without having to pay a cent on advertising.

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Instagram vs. Reality: Why do we need both?
Hot Off The Press Sophie Evans 2/10/20 Hot Off The Press Sophie Evans 2/10/20

Instagram vs. Reality: Why do we need both?

Regular Instagram users, some of whom you may have seen do this, regularly portray a faux personality to up their Instagram game for likes and clicks.

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Dealing with crisis capitalism and online fundraising during national disasters
Hot Off The Press Sophie Evans 1/7/20 Hot Off The Press Sophie Evans 1/7/20

Dealing with crisis capitalism and online fundraising during national disasters

Ideally with some forward action on climate change from the government, we must be smarter as individuals and businesses as to how we react to crises and raising money to help.

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Most inspiring ads of 2019
Hot Off The Press Sophie Evans 12/19/19 Hot Off The Press Sophie Evans 12/19/19

Most inspiring ads of 2019

We dove into the pure creative genius that comes out of the year of ads, and this list celebrates the best ads of 2019 that aimed to inspire, push change and alter perspectives.

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AI influencers: will we fall for it?
Hot Off The Press Sophie Evans 12/4/19 Hot Off The Press Sophie Evans 12/4/19

AI influencers: will we fall for it?

Artificial intelligence (AI) technology has reached Men in Black-level absurdity with computer-generated figures becoming the influencers of the new decade. However, it seems that most are hyper-aware of the hyper-unreal.

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Earn money from FB by telling them how they're doing
Hot Off The Press Sophie Evans 11/28/19 Hot Off The Press Sophie Evans 11/28/19

Earn money from FB by telling them how they're doing

Facebook want you back and they’re making it pretty clear with their new Viewpoints app for consumers.

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Forget Facebook - Introducing WT.Social
Hot Off The Press Bea Fisher 11/26/19 Hot Off The Press Bea Fisher 11/26/19

Forget Facebook - Introducing WT.Social

We’re talking posts that display in chronological order, a site that doesn’t feature paid advertising and doesn’t sell data. Sound ambitious? Introducing WT.Social by the co-founder of Wikipedia Jimmy Wales.

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Reels is here to rival TikTok
Hot Off The Press Sophie Evans 11/14/19 Hot Off The Press Sophie Evans 11/14/19

Reels is here to rival TikTok

Before a lot of us even got our heads around what TikTok is, Instagram has come out to reveal a new video mode on the Stories function that looks very familiar.

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What Zuck thinks we need: Newsroom
Hot Off The Press Sophie Evans 10/30/19 Hot Off The Press Sophie Evans 10/30/19

What Zuck thinks we need: Newsroom

Facebook have launched the next prong under their umbrella that we probably don’t need but will likely just use regardless: Facebook News.

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Do we forget about people who aren’t active on social media?
Hot Off The Press Sophie Evans 10/16/19 Hot Off The Press Sophie Evans 10/16/19

Do we forget about people who aren’t active on social media?

Ask yourself: why am I posting this? Why do my followers need to know this now, if at all?

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Do we need to address alcohol culture on social media?
Hot Off The Press Sophie Evans 10/16/19 Hot Off The Press Sophie Evans 10/16/19

Do we need to address alcohol culture on social media?

Alcohol is often used as an attractive selling point with no real perceived awareness about underage people seeing this kind of content.

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Instagram launches Threads —  a new messaging app
Hot Off The Press Bea Fisher 10/8/19 Hot Off The Press Bea Fisher 10/8/19

Instagram launches Threads — a new messaging app

Just when you got used to Instagram taking likes away, they introduce a new app into the mix —Threads— a way to message only your closest Instagram pals.

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Will Facebook survive without likes?
Hot Off The Press Sophie Evans 10/7/19 Hot Off The Press Sophie Evans 10/7/19

Will Facebook survive without likes?

Aren’t likes the essence of Facebook? Now that Facebook owns Instagram and has trialled the removal of likes on that platform, we were warned of the take down of reactions on Facebook as of September 27th.

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