Head of social media, Bea runs through the pros and cons of AI in social media marketing.

Have you seen brands create their own filters on Instagram or Facebook and thrown the idea in the Too Hard basket? We can tell you with confidence that it is really quite easy!

Artificial intelligence (AI) technology has reached Men in Black-level absurdity with computer-generated figures becoming the influencers of the new decade. However, it seems that most are hyper-aware of the hyper-unreal.